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Saturday, April 6 • 1:00pm - 2:30pm
6I: What Booksellers Want Authors to Know FULL
Limited Capacity full

It’s happened to every author at some time: The bookstore event with the stack of your books and one person in the audience. There are no guaranteed formulas, but there are sound ways to build relationships with bookstores and to help them help you. We’ll discuss tips to increase your audience and partner with your local indie—and any bookstore where you’re having an event—to up your odds of success.

And what about once you’re there? An understanding of author expectations before, during, and after an appearance will give you the confidence to shine.

Beyond events, booksellers are an author’s front-line sales team. They know their customers and hand-sell books they love. We’ll chat about ways to connect with, and support, indie bookstores at any stage of your publishing journey.

avatar for Leah DeCesare

Leah DeCesare

Leah DeCesare is the award-winning author of Forks, Knives, and Spoons. Her writing has been featured in The Huffington Post, Eligible Magazine, Simply Woman, The International Doula, and The Key, among others. Leah is the cofounder of the nonprofit, Doulas of Rhode Island, and she... Read More →
avatar for Allison Hoch

Allison Hoch

Fiction Writer & Marketing Coach
Allison Pottern Hoch is a writer and event coach with over eight years of experience in marketing, publicity, sales, and event planning. She spent four years promoting academic titles at The MIT Press before she went to work for Wellesley Books as a bookseller and event coordinator... Read More →

Saturday April 6, 2019 1:00pm - 2:30pm EDT
Cabot Room - 4th Floor