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Friday, April 5 • 2:15pm - 3:15pm
3D: Working With Book Publicists
Limited Capacity filling up

Your book is slated to be published; now how will it find its readers? What constitutes a successful book publicity campaign, and how will you work with the publicist who has been assigned to shepherd your book into the world?

Two veteran book publicists with different areas of expertise share a wealth of knowledge and discuss specific strategies for promoting fiction and non-fiction.

Topics covered include the book publicity timeline, creative press kits and talking points for authors, author tours, placement of first serial and op-ed pieces, social media outreach, and situations in which an author might hire a freelancer. 

avatar for Taryn Roeder

Taryn Roeder

Publicist, Houghton Mifflin Harcourt
Taryn Roeder is the Director of Publicity at Houghton Mifflin Harcourt. She manages Houghton Mifflin Harcourt's Boston-based publicity team and works on the publicity campaigns for dozens of books a year. Her favorite part of the process is creatively translating the "story" of a... Read More →
avatar for Rachel Salzman

Rachel Salzman

Publicist, W. W. Norton & Company
Rachel Salzman began her career as a book publicist in 1996, when she joined the publicity department at Little, Brown & Company. Prior to that, she worked as both a news assistant and a copy editor at The Wall Street Journal Europe and as a copy editor at Business Wire news service... Read More →

Friday April 5, 2019 2:15pm - 3:15pm EDT
Cambridge Room - 4th Floor